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Design > Functionality

This Porsche-version of the BlackBerry costs around $2000. It’s a rebranded/designed version of a BlackBerry 9900 and I really can’t understand the functional attraction of this ‘high end’ version of the $700 device. While it’s a striking visual presentation of the Blackberry, I just can’t get past the fact that the keys are layered in a manner that (by all accounts) offers a subpar typing experience compared to a ‘regular’ 9900. While the design is striking, industrial design also must aim for maximal functionality. In this respect that the Porsche-RIM combination seems to have failed in a visually striking manner.