Calder Wilson at Petapixels:
For one thing, Instagram is killing it right now. Every time Facebook reports their financial earnings, they need to show robust growth in their flagship products; almost just as importantly, they need to show healthy engagement. Growth and engagement are the life forces of Facebook’s stock, and any decrease in either can send shares south.
Now, consider that my @canonbw account was liking over 30,000 photos every month along with thousands and thousands of comments. That doesn’t even include the activity generated from people responding and liking my images/following me in return. If I took every Instagram user I know in my life who doesn’t use a bot, it’s more than likely that my single account generated more “activity” than everyone else over the last year combined.
If we take into account the massive number of people botting everyday all around the world, the number of likes and comments are astronomical. It’s very unlikely that this huge engagement engine will ever be shut down by Facebook Inc. The relationship between Instagram and botters is seemingly symbiotic, but I argue that in the long run, Instagram suffers.
The problems linked with false engagements fuels the life of Facebook as a public company, while turning the actual product space into one that is as demoralizing as Facebook itself. A growing number of academic articles are finding correlations between Facebook use and depression, in part linked to how much content is liked. While Instagram use remains relatively strongly correlated with happiness, will this persist with the growing rise of bots?
A great, and as always helpful, reminder that what matters most isn’t the equipment you carry but your creativity and desire to use it on a regular basis.
Nasim Mansurow at Photography Life:
Don’t be a victim of The Hype. Don’t be a cameraholic and a brainless consumer. Stop yourself from the Internet hysteria that surrounds cameras, lenses and other gear. Instead, spend time learning about photography techniques and improving your skills. Travel more, see more, shoot more. And when I review a piece of camera gear, don’t buy it because I praised it. Only buy what you truly need, not what you want. That’s all I have to say for today.
Mansurov’s article spends a lot of time explaining the economics that drive individual ‘influencers’ and websites to get people excited about buying the new ‘best’ camera equipment. By drawing on Photography Life’s website analytics and the marketing material that he receives, he lays bare the economic incentives to focus of gear instead of techniques, skills, and neat locations to visit. In the process he also makes it very clear how the commercial aspects of selling equipment work in a way that most people may think or believe is happening but don’t have evidence or data to substantiate those thoughts or beliefs. It’s not a shocking read but does serve as a reminder that companies are actively attempting to manipulate consumers into buying the newest lenses or body with the hope or dream that it will turn us all into master photographers.