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You might think they’d grow faster with all-you-can eat, but I think it’s a testament to the fact that service providers are educating users more on their impact and IP footprint … People understand they have a 2GB or 3GB cap or whatever, so they are consuming as much as they can to get their money’s worth. Those with unlimited aren’t concerned, but aren’t using as much.

Cisco’s Thomas Barnett, explaining why tiered mobile plans saw a 169% increase versus an 83% increase for unlimited mobile data plans