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Why TV is Broken

Minimal Mac has an interesting piece on the UX of television. In short, a young girl who isn’t exposed to TV suddenly is, and is confused and upset by the service provided. She doesn’t understand commercials, doesn’t understand the changes in volume, and becomes resigned to cable TV’s deficiencies.

A cautionary note to advertisers and television moguls alike: if your next-generation audience is ‘resigned’ to your service, and has alternates to your content delivery options, you need to adapt or watch your audience base slowly erode.

Go read the piece. It’s well written and eye-opening.