Can @Jack Save Twitter?

A long read by the author of Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal, which unpacks the return of one of Twitter’s co-founders. It’s an instructive read into the poisonous culture of Twitter and the backbiting that characterizes the company…and seemingly has meant that it’s been unable to really determine what it’s about, for whom, and how it will be profitable to investors. The end is particularly telling, insofar as Twitter is seen as having one last chance — to succeed in ‘live’ events — or else have to potentially sell to a Microsoft or equivalent staid technology company.