Dollar Shave Club and The Disruption of Everything:
The implications of this go far beyond P&G: fewer Gillette razors also mean less TV advertising and no margin to be made for retailers, who themselves are big advertisers; this is why I argued last month that the entire TV edifice is not only threatened by services like Netflix, but also the disruption of its advertisers, of which P&G is chief.
The importance of looking at secondary consequences of product disruption – in this case with regards to men’s razors – is key to mapping out the still-developing Internet-inflected economy. If it’s razors today, what might it be tomorrow?
Excited Pixels 