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Manufacturing Gear Acquisition Syndrome

Nasim Mansurow at Photography Life:

Don’t be a victim of The Hype. Don’t be a cameraholic and a brainless consumer. Stop yourself from the Internet hysteria that surrounds cameras, lenses and other gear. Instead, spend time learning about photography techniques and improving your skills. Travel more, see more, shoot more. And when I review a piece of camera gear, don’t buy it because I praised it. Only buy what you truly need, not what you want. That’s all I have to say for today.

Mansurov’s article spends a lot of time explaining the economics that drive individual ‘influencers’ and websites to get people excited about buying the new ‘best’ camera equipment. By drawing on Photography Life’s website analytics and the marketing material that he receives, he lays bare the economic incentives to focus of gear instead of techniques, skills, and neat locations to visit. In the process he also makes it very clear how the commercial aspects of selling equipment work in a way that most people may think or believe is happening but don’t have evidence or data to substantiate those thoughts or beliefs. It’s not a shocking read but does serve as a reminder that companies are actively attempting to manipulate consumers into buying the newest lenses or body with the hope or dream that it will turn us all into master photographers.