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Facebook’s DNA

Om Malik:

Having followed Facebook for a long time, I know what really plagues the company is that being open and transparent is not part of its DNA. This combination of secrecy, microtargeting and addiction to growth at any cost is the real challenge. The company’s entire strategy is based on targeting, monetizing and advertising.

Common sense ideas such as being humane, understanding its impact on society and civic infrastructure — well that doesn’t bring any dollars into the coffers. Call me cynical, but reactive apologies are nothing but spin.

So very true.