A lot of tech commentators are scratching their heads over Apple’s new Apple Music Voice Plan. The plan is half the price of a ‘normal’ Apple Music subscription. If subscribed, individuals will can ask Siri to play songs or playlists but will not have access to a text-based or icon-based way to search for or play music.
I am dubious that this will be a particularly successful music plan. Siri is the definition of a not-good (and very bad) voice assistant.
Nevertheless, Apple has released this music plan into the world. I think that it’s probably most like the old iPod Shuffle that lacked any ability to really select or manage an individual’s music. The Shuffle was a cult favourite.
I have a hard time imagining a Siri-based interface developing a cult following like the iPods of yore, but the same thing was thought about the old Shuffle, too.