Warning Shots From The FTC On AI

The FTC has a very direct and to the point post about things that businesses should consider ahead of integrating generative A.I. into business offerings:

  1. Should you even be making or selling it?
  2. Are you effectively mitigating the risks?
  3. Are you over-relying on post-release detection?
  4. Are you misleading people about what they’re seeing, hearing, or reading?

The FTC is not, of course, saying that they oppose the integration of A.I. into products. But they are being very clear that companies should do their due diligence ahead of such integrations or else run the risk of government investigations driven to protect consumers’ interests.

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