It can be remarkably easy to target communications to individuals’ based on their personal location. Location information is often surreptitiously obtained by way of smartphone apps that sell off or otherwise provide this data to data brokers, or through agreements with telecommunications vendors that enable targeting based on mobile devices’ geolocation.
Senator Wyden’s efforts to investigate this brokerage economy recently revealed how this sensitive geolocation information was used to enable and drive anti-abortion activism in the United States:
Wyden’s letter asks the Federal Trade Commission and the Securities and Exchange Commission to investigate Near Intelligence, a location data provider that gathered and sold the information. The company claims to have information on 1.6 billion people across 44 countries, according to its website.
The company’s data can be used to target ads to people who have been to specific locations — including reproductive health clinic locations, according to Recrue Media co-founder Steven Bogue, who told Wyden’s staff his firm used the company’s data for a national anti-abortion ad blitz between 2019 and 2022.
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In a February 2023 filing, the company said it ensures that the data it obtains was collected with the users’ permission, but Near’s former chief privacy officer Jay Angelo told Wyden’s staff that the company collected and sold data about people without consent, according to the letter.
While the company stopped selling location data belonging to Europeans, it continued for Americans because of a lack of federal privacy regulations.
While the company in question, Near Intelligence, declared bankruptcy in December 2023 there is a real potential for the data they collected to be sold to other parties as part of bankruptcy proceedings. There is a clear and present need to legislate how geolocation information is collected, used, as well as disclosed to address this often surreptitious aspect of the data brokerage economy.
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