Privacy is not something that can be counted, divided, or “traded.” It is not a substance or collection of data points. It’s just a word that we clumsily use to stand in for a wide array of values and practices that influence how we manage our reputations in various context.
— Siva Vaidhyanathan. (2011). The Googlization of Everything (And Why We Should Worry). Page 87
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Excited Pixels 