All I want for Apple to release today is a new Apple TV or, failing that, an absolutely massive cut in price to their very, very, very, very, very old Apple TV 4K. But really I want them to announce a new one so that I can take advantage of the full raft of Apple One services on the biggest screen I have in my house!
Perhaps I should know better than to adopt any Apple product—or service offering— until the company has worked through the bugs and inconsistencies in whatever it’s selling. Nonetheless, I signed up for Apple One because it actually was a bit cheaper than the services I was already paying for, plus came with some additional storage.
However, the pricing/subscription rollover is incredibly weird. I signed up for Apple One, which was supposed to shift my individual subscriptions to the bundle offering, but that seemingly hasn’t happened. So now I have the pleasure of once again—twice in two months!—trying to resolve billing weirdness in Apple’s part. As lovely as Apple’s customer support representatives are, this is not the delightful experience I signed up for.
I get that Apple is historically bad at services. But this is a level of incompetence that I’d expect of a telecom company and not one of the largest and most customer-focused companies in the world. And, perhaps more problematically for Apple, it definitely means that I’m not about to recommend Apple One to anyone in the near future given that Apple can’t even get their payment processes reliably worked out.