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Yahoo is expected to confirm a massive data breach, impacting hundreds of millions of users

Recode:

But there’s nothing smooth about this hack, said sources, which became known in August when an infamous cybercriminal named “Peace” claimed on a website that he was selling credentials of 200 million Yahoo users from 2012 on the dark web for just over $1,800. The data allegedly included user names, easily decrypted passwords and personal information like birth dates and other email addresses.

It will be curious (and worrying) to see whether this was a one-off breach or persistent. And, if persistent, whether the data also includes information from users of services like Tumblr.

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staff:

You can now take extra precaution against hackers and snoops by enabling SSL security on your Tumblr Dashboard. Just head over to your Account Settings and flip the switch.

“Any reason I shouldn’t do this?” Nope, not really. It doesn’t change anything about the dashboard, it just encrypts your connection to it. We’ve been using it for weeks and haven’t even noticed. So, yeah, turn it on and forget about it. Easy.

That this isn’t enabled by default shows that Tumblr is interested in the PR of offering security rather than giving enough of a damn to automatically enable SSL across the entire user-space.

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Yahoo will need to balance its involvement with Tumblr to let the creative site flourish while also driving some benefits to core Yahoo. While Tumblr likely needs to take its feed advertising slowly so as not to negatively impact the user experience, the company should be able to leverage Yahoo!’s sales force and advertising relationships.

So it’s kind of cool to see what actual analysts say about Yahoo buying Tumblr. But I have a pretty hard time figuring out what benefits the site would be driving to “core Yahoo”. Better integration with Flickr, maybe? Not really sure what core Yahoo comprises, anymore. (via jakke)

This is something I’ve been thinking about a bit. Just off the top of my head, how could Yahoo! leverage Tumblr:

  • Use Tumblr to surface popular/emerging content for the various Yahoo! branded home pages that are provided to enterprise customers;
  • Offer free blogging services to enterprise customers;
  • Integrate Flickr’s communities (somehow) withTumblr to enhance finding and sharing original content;
  • Leverage Tumblr to expand Bing search capabilities (which would be part of the Yahoo!/MS search integration, and perhaps offer Yahoo! another line of revenue given Microsoft’s current pursuit of Social searchability)
  • Generally provide customized blogging solutions across properties. If Tumblr is eventually de-siloed then Yahoo! would have a blogging platform like Google (i.e. Blogger) except it would be ‘fresh’ like Blogger was at the time of Google acquiring it.

Those are just the most immediate thoughts. I really think that what happens will occur over time and not tomorrow; Yahoo! needs to get ‘integration right’ or else risk drowning their new $1.1 billion dollar baby.

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michaeltalbot:

Indeed. I exported my content out months ago; with the original [albeit about six months out of date] content from TKM being imported into a password protected wordpress account.

To be fair – well who knows? It’d be hypocritical of me to assume the worst, given how I bitched about the people bitching about Amazon buying up GoodReads.

Yeah, but Yahoo! has a history of letting great services languish until they nearly atrophy. Flickr and Delicious are both good examples of what happens under Yahoo! ‘management’.