Lauren has a cogent framing of the legislative hurdles that might lead to SOPA getting through the House and Senate. I think that the ‘lets put up banners’ is a cruddy way to inform the public of SOPA’s implications. I agree that full-on blackouts of majors sites is a poor public relations tactic and unlikely to positively raise public (and legislative) awareness).
What might work, however, is highly targeted blackouts. Why not prevent the Congress, Senate, and White House, along with all other government bodies throughout the US, from accessing key sites such as Google, Facebook, Wikipedia, and so forth. This would make legislators realize what they’re about to do, its implications, and create a large enough media event that the public might wake up to what’s going on in Washington. Companies needn’t target the public themselves but just create a focusing event that brings SOPA and its problems to the public’s attention and legislators’ attention at effectively the same time.
Now, would political organizations get around ‘blockades’? Sure. The aim wouldn’t be perfect enforcement of a blockade but to capture real attention on SOPA and its harms, and make those harms tangibly real to the folks responsible for voting (or not) on this POS bill.