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What Your Klout Score Really Means | Wired Business | Wired.com

Something that hit me while I was reading this (other than how much I dislike Klout) is that companies are increasingly using the ‘service’ to discriminate between preferred and non-preferred customers. I can see a service like Klout developing in the future that is widely used by marketers, insurance agencies, and other groups interested in actuarial sales/risk analysis to mine social media information in order to assign scores that invisibly affect individuals’ daily behaviours and routines.

Hopefully things won’t be so invisible that consumer protection laws can’t be activated to dilute such behaviours. Even more hopefully, let’s pray that those laws still have the dulled teeth they have today when Klout on steroids is truly birthed.