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What Your Klout Score Really Means | Wired Business | Wired.com

Something that hit me while I was reading this (other than how much I dislike Klout) is that companies are increasingly using the ‘service’ to discriminate between preferred and non-preferred customers. I can see a service like Klout developing in the future that is widely used by marketers, insurance agencies, and other groups interested in actuarial sales/risk analysis to mine social media information in order to assign scores that invisibly affect individuals’ daily behaviours and routines.

Hopefully things won’t be so invisible that consumer protection laws can’t be activated to dilute such behaviours. Even more hopefully, let’s pray that those laws still have the dulled teeth they have today when Klout on steroids is truly birthed.

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Keeping Fitbit safe from hackers and cheaters with FitLock

The ability to hack these devices, at the outset, seems silly: who would bother?

But as more and more organizations provide these to employees, to individuals they insure, and so forth, the desire to ‘game the system’ will increase. The problem is less along the lines of ‘you can capture this data’ – though that is a privacy concern – and more along the lines of ‘how can I beat the system reliably to advantage myself’.