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How we measure changes not only what is being measured but also the moral scaffolding that compels us to live toward those standards. Innovations like assembly-line factories would further extend this demand that human beings work at the same relentlessly monotonous rate of a machine, as immortalized in Charlie Chaplin’s film Modern Times. Today, the control creep of self-tracking technologies into workplaces and institutions follows a similar path. In a “smart” or “AI-driven” workplace, the productive worker is someone who emits the desired kind of data — and does so in an inhumanly consistent way.


Sun-ha Hong, “Control Creep: When the Data Always Travels, So Do the Harms