Jawbone’s hunger to sell itself is evidence of how dire the situation has become for one of leading wearable tech companies in the industry. Competitor Fitbit has managed to increase sales of its fitness trackers even with Apple participating. Jawbone, on the other hand, has seen its relevance in the market wither with time, as it’s transitioned from bluetooth audio products to wrist-worn fitness bands. Many other wearable makers, including Misfit and Basis, have sold themselves to large tech or apparel companies, and even giants like Nike have gotten out of the wearable hardware business. Jawbone’s fate may be similar, but it’s running out of time. According to The Information, Jawbone delayed payment to one of its business partners this month.
Jawbone is sitting on a lot of user information. While they sell physical things, I’m mostly interested in knowing the value of all the fitness information that will presumably be sold as part of the business.