On Creating a Prototype Transparency Notice:
… the traditional website privacy policy is failing to protect the interests of online consumers. The argument was based on the idea that the privacy policy’s main goal was to protect the owners of the site, and that it had been mis-sold as a vehicle for better consumer information.
Instead, we put forward the idea of a transparency statement, as a device solely dedicated to informing visitors, principally about how their information is treated. When writing the article, we had no idea really what the transparency statement would look like, but of course the immediate challenge coming back was to produce one.
I think everyone who’s reasonable can agree that privacy policies are an insufficient way of informing individuals about how their personal information is collected, retained, used, and disclosed. But I don’t think that a ‘transparency notice’ is quite the response either. I also have no real clue as to what the appropriate solution really should be…
Excited Pixels 