OK GO and Advertise to Me

I had no idea that OK GO’s recent video was largely a sponsored ad for the car they’re driving.

I also don’t care, because:

1. I had no idea what the car was until I read an analysis of the video;
2. It’s just (to my mind) another ridiculously awesome music video from this band.

I’m willing to sit through the ‘ad’ on the basis that the ‘brand’ of the car is non-obtrusive: it’s just a particular vehicle (pardon the pun) to deliver a really cool cultural experience.