… the cultural, political, and privacy concerns raised by the new business alliances of search engines, social networks, and carriers cannot be translated into traditional economic analysis. They raise questions about the type of society we want to live in–a holistic inquiry that cannot be reduced to the methodological individualism of economics.

* Frank Pasquale. (2010). “Beyond Innovation and Competition: The Need for Qualified Transparency in Internet Intermediaries.” Northwestern University Law Review 104(1).

OK GO and Advertise to Me

I had no idea that OK GO’s recent video was largely a sponsored ad for the car they’re driving.

I also don’t care, because:

  1. I had no idea what the car was until I read an analysis of the video;
  2. It’s just (to my mind) another ridiculously awesome music video from this band.

I’m willing to sit through the ‘ad’ on the basis that the ‘brand’ of the car is non-obtrusive: it’s just a particular vehicle (pardon the pun) to deliver a really cool cultural experience.