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The Value-Add of Apple TV

Jason Snell over at Six Colors recently asked the question, “Why does the Apple TV still exist?” In the course of answering the question, he noted that Apple TV lets consumers:

  1. Play some games;
  2. Use Homepods for a nice, if somewhat problematic, Atmos sound system;
  3. Use HomeKit on their TV;
  4. Use the…remote?1

He goes on to discuss some of the things that could make the Apple TV a bit better, including turning it into a kind of gaming system, make it better at doing HomeKit things, or maybe even something to do with WiFi. Key is that as Apple’s content has migrated to other platforms and AirPlay 2 has rolled out to manufacturers’ TVs there is less and less need to have an Apple TV to actually engage with Apple’s own content.

I think that Snell’s analysis misses out on a lot of the value add for Apple TV. It’s possible that some of the following items are a bit niche, but nevertheless I think are important to subsets of Apple customers.

  1. Privacy: Smart TVs have an incredibly bad rap. They can monitor what you’re doing nor are they guaranteed updates for a long-time. Sure, some are ok, but do I trust a TV company to protect my privacy or do I trust a company that has massively invested its brand credibility in privacy? For me, I choose Apple over TCL, Sony, LG, or the rest.
  2. Photo Screensavers: I use my Apple TV to display my photos, turning that big black box in my living room into a streaming photo frame. Whenever people are over they’re captivated to see my photos, and frankly I like watching photos go by and remind me of places I’ve been, people I’ve shared time with, and memories of past times. There’s nothing like it on any Smart TV on the market.
  3. Reliable Updates: As Apple develops new features they can integrate them with TV environments vis-a-vis the Apple TV, meaning they’re not reliant on TV manufacturers to develop and push out updates that enable features that Apple thinks are important. Moreover, it means that when a security vulnerability is identified, Apple can control pushing out updates and, thus, reduce the likelihood that their customers are exploited by nefarious parties. TV manufacturers just don’t have the same class of security teams as Apple does.
  4. Family Friendly: Look, it’s great that lots of TVs can stream Apple content and that you can throw your screen/content onto Smart TVs using AirPlay 2. But what about when not everyone has an iPhone on them, or you don’t want to let people onto the same wireless network that your TV is on? In those cases, an Apple TV means that people can find/show content, but avoid the aforementioned frustrations.
  5. HomeKit: I know that Snell mentioned this, but I really think that it cannot be emphasized enough. Apple TV—and especially an updated one that may support Thread—will further let people control their Internet of Things in their home. Assuming that Thread is included in the new Apple TV, that’ll also make the Apple TV yet another part of the local mesh network that is controlling all the other things in the home and that’s pretty great.
  6. Decent Profits: Apple TV has long been a premium product. While Apple won’t earn as much on the sale of an Apple TV as on an iPhone, they’ll earn a lot more than what is being made when someone buys a Sony, TCL, or LG TV.
  7. Brand Lock-in: Let’s face it, if you have a lot of Apple products you’re increasingly likely to keep buying Apple products. And providing an alternative to Google or TV manufacturers’ operating systems is just another way that Apple can keep its customers from wandering too far outside of their product line and being tempted by the products developed and sold by their competitors.

On the whole, I think that there continues to be a modest market for Apple TV. I’d bet that the biggest challenge for Apple is convincing those who have abandoned their Apple TVs to come back, and for those who are using their Smart TVs to pick up an Apple TV that offers a lot of similar uses as their existing TV operating systems. That’ll be a bit easier if there are cool new things associated with a new Apple TV—such as positioning it as a gaming platform with AAA gaming titles—but regardless there is value in the Apple TV. The challenge will be communicating that value to Apple’s current and potential customers but, given their track record, I’m confident that’s a challenge that Apple’s teams can rise to!

Update: Snell catalogues many of the above reasons to get an Apple TV–as well as some others–in a new post based on what his readers told him.


  1. I actually really like the remote, but recognize I’m in the minority. ↩︎
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Externalizing Costs- The Table Saw Edition

Steve Gass, a physicist and lawyer by training, gave an interview about SawStop, which is a table saw that’s designed to detect and immediately stop and retract the blade if it detects human flesh. He discussed how and why he created it, but also addressed the pressing social need it serves: there are around 150 injuries a day with table saws, and about 8 of them are amputations.

Given that he’s designed a technology to massively cut down on these injuries,1 you may wonder why it hasn’t been widely adopted. The reason, unsurprisingly, is that other table saw manufacturers just externalize the harmful social costs of their products. As Gass notes in his interview with MachinePix Weekly:

The fundamental question came down to economics. Almost a societal economic structure question. The CPSC says table saws result in about $4B in damage annually. The market for table saws is about $200-400M. This is a product that does almost 10x in damage as the market size. There’s a disconnect—these costs are borne by individuals, the medical system, workers comp—and not paid by the power tools company. Because of that, there’s not that much incentive to improve the safety of these tools.

As depressingly normal, even if companies did want to integrate Gass’ technologies it’d add somewhat to their current bill of materials and, as such, run the risk of making their products less competitive in the market when juxtaposed against other companies’ table saws. With the result being a massive cost to the economy that is borne by taxpayers and insurance companies.


  1. Pardon the pun. ↩︎
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Earth’s Rock Record Warns of the Effects of Climate Warming

Some really terrific writing from Peter Brannen at The Atlantic:

We live on a wild planet, a wobbly, erupting, ocean-sloshed orb that careens around a giant thermonuclear explosion in the void. Big rocks whiz by overhead, and here on the Earth’s surface, whole continents crash together, rip apart, and occasionally turn inside out, killing nearly everything. Our planet is fickle. When the unseen tug of celestial bodies points Earth toward a new North Star, for instance, the shift in sunlight can dry up the Sahara, or fill it with hippopotamuses. Of more immediate interest today, a variation in the composition of the Earth’s atmosphere of as little as 0.1 percent has meant the difference between sweltering Arctic rainforests and a half mile of ice atop Boston. That negligible wisp of the air is carbon dioxide.

After that captivating lede, you quickly get to the real thrust of the article: that humanity is both failing to appreciate how devastating climate changes are for the inhabitants of Earth and, also, that we are seeing changes take place at far faster rates than scientists’ models had predicted. The result?

To truly appreciate the coming changes to our planet, we need to plumb the history of climate change. So let us take a trip back into deep time, a journey that will begin with the familiar climate of recorded history and end in the feverish, high-CO2 greenhouse of the early age of mammals, 50 million years ago. It is a sobering journey, one that warns of catastrophic surprises that may be in store.

The near-to-mid term consequences of what humanity has been doing–injecting massive amounts of CO2 into the atmosphere–can only really be appreciated when looking at the Earth’s geological record and trying to model what life might have been like in past periods. Critically, we find that:

[t]his sauna of our early mammalian ancestors represents something close to the worst possible scenario for future warming (although some studies claim that humans, under truly nihilistic emissions scenarios, could make the planet even warmer). The good news is the inertia of the Earth’s climate system is such that we still have time to rapidly reverse course, heading off an encore of this world, or that of the Miocene, or even the Pliocene, in the coming decades. All it will require is instantaneously halting the super-eruption of CO2 disgorged into the atmosphere that began with the Industrial Revolution.

We know how to do this, and we cannot underplay the urgency. The fact is that none of these ancient periods is actually an apt analogue for the future if things go wrong. It took millions of years to produce the climates of the Miocene or the Eocene, and the rate of change right now is almost unprecedented in the history of animal life.

The decisions which are made over the coming decade or two will have compounding effects that will reverberate in ways that human minds are ill-suited to considered. It is critical to appreciate the need to mediate current actions which release CO2 and actively work to mitigate such activities, while simultaneously planning for a world that is radically different from anything that the history of humanity has dealt with in its past.

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CANZUK as a failure of middle power imagination

From Open Canada, we see why CANZUK is a failure of middle power imagination:

The answer for Haass (as it is for Judah) is leadership. But middle power leadership is not the same as great power leadership. Middle power leadership cannot trade in vague (if lofty) ambitions or general concepts. To be effective, middle powers must be focused, detail-orientated and technically proficient. This was the approach Canada used to lead on peacekeeping, organizing the Montreal Protocol on ozone-depleting chemicals, the Ottawa Convention on anti-personnel landmines and the Responsibly to Protect. All of these were clear-eyed, focused attempts to improve the international system. By leveraging their technical acumen and accumulated diplomatic capital, Canada and other middle powers got things done. These successes built international reputations and skills that could then be applied to parochial state interests. CANZUK’s supporters do not have this focus. Instead, facing complex problems, they offer vague gestures to shared liberal values.

This is probably the most direct explanation of why middle powers, as often considered amongst the Anglosphere, are routinely unable to actually achieve their goals or stated objectives. Dangerously, states and their foreign ministers may enter into arrangements in the hopes that doing so will re-create a past golden age only to realize, years later, that looking backwards has caused their respective nations to further fail to take hold of their individual and collective futures in the world stage.

While building alliances and tightening friendships can be helpful, they must be accompanied with clear and specific areas of policy coordination. Doing anything else will not enable middle powers to exert substantial power on the world stage.

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Explaining WhatsApp’s Encryption for Business Communications

Shoshana Wodinsky writing for Gizmodo has a lengthy, and detailed, breakdown of how and why WhatsApp is modifying its terms of service to facilitate consumer-to-business communications. The crux of the shift, really, comes down to:

… in the years since WhatsApp co-founders Jan Koum and Brian Acton cut ties with Facebook for, well, being Facebook, the company slowly turned into something that acted more like its fellow Facebook properties: an app that’s kind of about socializing, but mostly about shopping. These new privacy policies are just WhatsApp’s—and Facebook’s—way of finally saying the quiet part out loud.

What’s going to change? Namely whenever you’re speaking to a business then those communications will not be considered end-to-end encrypted and, as such, the communications content and metadata that is accessible can be used for advertising and other marketing, data mining, data targeting, or data exploitation purposes. If you’re just chatting with individuals–that is, not businesses!–then your communications will continue to be end-to-end encrypted.

For an additional, and perhaps longer, discussion of how WhatsApp’s shifts in policy–now, admittedly, delayed for a few months following public outrage–is linked to the goal of driving business revenue into the company check out Alec Muffett’s post over on his blog. (By way of background, Alec’s been in the technical security and privacy space for 30+ years, and is a good and reputable voice on these matters.)

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🦓 Zebra Crossing: an easy-to-use digital safety checklist

There are a lot of different security guides, but I think that in terms of trying to balancing being comprehensive, accessible, and directly actionable, Zebra Crossing is amongst the better guides out there. Who’s it for?

1. You use the internet on a day-to-day basis – for work, social media, financial transactions, etc.

2. You feel you could be doing more to ensure your digital safety and privacy, but you’re not in immediate danger. (If you are, seek out an expert for a one-on-one consult.)

3. You’re comfortable with technology. For example, you’re comfortable going into the settings section of your computer/smartphone.

How should it be used?

1. Recommendations have been sorted in ascending levels of difficulty. Start from level one and work your way up!

2. Everyone should follow the recommendations in levels one and two. They will protect you from the widely-used (yet simple) attacks. Going through them shouldn’t take more than 1-2 hours.

3. Level three is a bit more involved in terms of time and money and may not be 100% necessary. But if you’re worried at all and can afford to, we recommend going through that list too. Depending on the amount of digital housekeeping you have to do, it may take anywhere from an hour to an afternoon.

4. The scenarios listed after are for higher-stakes situations — scan them to see if any of them apply to you. (Because the stakes are higher, they assume that you’ve done everything in levels 1-3.)

Another great resource is Consumer Reports’ Security Planner. While it’s not designed to comprehensively guide you through upgrading your security profile, it is probably even better for helping individuals improve specific security practices.

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Trump staffers worried about, and strategizing for, their next job

Per Politco, Trump staffers are worrying about their next job. I cannot believe that people working in the current administration continue to be given anonymity by the press: employees of the White House have knowingly supported a morally and ethically bankrupt president and administration, and what they’re most concerned about following the horror show of yesterday is their job prospects?

Expose them. Make them accountable for their culpability in what they have helped to nurture into existence. These people do not deserve anonymity.

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Privacy and Contemporary Motor Vehicles

Writing for NBC News, Olivia Solon provides a useful overview of just how much data is collected by motor vehicles—using sensors embedded in the vehicles as well as collected by infotainment systems when linked with a smartphone—and how law enforcement agencies are using that information.

Law enforcement agencies have been focusing their investigative efforts on two main information sources: the telematics system — which is like the “black box” — and the infotainment system. The telematics system stores a vehicle’s turn-by-turn navigation, speed, acceleration and deceleration information, as well as more granular clues, such as when and where the lights were switched on, the doors were opened, seat belts were put on and airbags were deployed.

The infotainment system records recent destinations, call logs, contact lists, text messages, emails, pictures, videos, web histories, voice commands and social media feeds. It can also keep track of the phones that have been connected to the vehicle via USB cable or Bluetooth, as well as all the apps installed on the device.

Together, the data allows investigators to reconstruct a vehicle’s journey and paint a picture of driver and passenger behavior. In a criminal case, the sequence of doors opening and seat belts being inserted could help show that a suspect had an accomplice.

Of note, rental cars as well as second hand vehicles also retain all of this information and it can then be accessed by third-parties. It’s pretty easy to envision a situation where rental companies are obligated to assess retained data to determine if a certain class or classes of offences have been committed, and then overshare information collected by rental vehicles to avoid their own liability that could follow from failing to fully meet whatever obligations are placed upon them.

Of course, outright nefarious actors can also take advantage of the digital connectivity built into contemporary vehicles.

Just as the trove of data can be helpful for solving crimes, it can also be used to commit them, Amico said. He pointed to a case in Australia, where a man stalked his ex-girlfriend using an app that connected to her high-tech Land Rover and sent him live information about her movements. The app also allowed him to remotely start and stop her vehicle and open and close the windows.

As in so many different areas, connectivity is being included into vehicles without real or sufficient assessment of how to secure new technologies and defray harmful or undesirable secondary uses of data. Engineers rarely worry about these outcomes, corporate lawyers aren’t attentive to these classes of issues, and the security of contemporary vehicles is generally garbage. Combined, this means that government bodies are almost certainly going to expand the ranges of data they can access without having to first go through a public debate about the appropriateness of doing so or creation of specialized warrants that would limit data mining. Moreover, in countries with weak policing accountability structures, it will be impossible to even assess the regularity at which government officials obtain access to information from cars, how such data lets them overcome other issues they state they are encountering (e.g., encryption), or the utility of this data in investigating crimes and introducing it as evidence in court cases.

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Links for December 14-18, 2020

Links for December 14-18, 2020

  • The coming war on the hidden algorithms that trap people in poverty || “A family member lost work because of the pandemic and was denied unemployment benefits because of an automated system failure. The family then fell behind on rent payments, which led their landlord to sue them for eviction. While the eviction won’t be legal because of the CDC’s moratorium, the lawsuit will still be logged in public records. Those records could then feed into tenant-screening algorithms, which could make it harder for the family to find stable housing in the future. Their failure to pay rent and utilities could also be a ding on their credit score, which once again has repercussions.” // The harms done by automated decision making are deeply under appreciated, and routinely harm those whom society has set aside as ‘appropriate’ test subjects for these inequitable technologies. It’s abhorrent, unethical, and unjust.
  • Understanding 5g, and why it’s the future (not present) for mobile communications – tidbits // This is the most accessible, and helpful, primer for 5G that I think I’ve come across this year.
  • How Russia wins the climate crisis || “…agriculture offers the key to one of the greatest resources of the new climate era — food — and in recent years Russia has already shown a new understanding of how to leverage its increasingly strong hand in agricultural exports. In 2010, when wildfires and drought conspired to ruin Russia’s grain harvests, Putin banned the exporting of wheat in order to protect his own people, then watched as global wheat prices tripled. The world reeled in response. From Pakistan to Indonesia, poverty increased. High prices rocked delicate political balances in Syria, Morocco and Egypt, where about 40 percent of daily caloric intake is from bread. The shortages poured fuel on Arab Spring uprisings, which eventually pushed millions of migrants toward Europe, with destabilizing effect — a bonus for Russian interests. And much of this turmoil began with wheat. As Michael Werz, a senior fellow for climate migration and security at the Center for American Progress, says, “There’s a reason people demonstrated with baguettes in Cairo.”” // Bread will, once more, be a functional weapon of war as climate change devastates currently fertile land and enables authoritarian countries to express their will—and encourage chaos—by withholding the nutrients required for life itself. One can only hope that countervailing democracies in the Nordic nations and Canada can acts as sufficient counterbalances to withstand potential Russian malfeasance.
  • The outbreak that invented intensive care || “Comparisons are being made to the 1918 influenza pandemic — eerily, just over a century ago — which had a mortality that might turn out similar. But that outbreak occurred without a ventilator in sight. Is this new disease, in fact, more deadly? Thanks to what my predecessors learnt in Copenhagen almost 70 years ago, we can, in some parts of the world, offset the havoc of COVID-19 with mechanical ventilation and sophisticated intensive care that was not available in 1918. But it is as COVID-19 continues to spread in areas that do not have ICU beds — or not nearly enough of them — that we will, sadly, learn the true natural course of this new virus.” // It’s incredible that, until 1952, we didn’t have modern ventilators, and worrying that the ‘true’ mortality of the current pandemic may only be apparent after studies are conducted of countries where contemporary medical technologies are often unavailable.
  • How infectious disease defined the American bathroom || “When architects designed homes in the wake of the 1918 flu pandemic and World War I, they typically took one of two approaches to the recent traumas. The first was to start at the ground-up and rethink everything, like Modernists and the Bauhaus did in the 1920s. The second — and far more common — tactic was to try to forget about the trauma and make ourselves comfortable, which bolstered the popularity of Art Deco design, according to Dianne Pierce, adjunct professorial lecturer in decorative arts and design history at the George Washington University.” // The links between human perceptions of health and safety, and the design and configuration of where we live, are fascinating. The extent(s) to which there will be substantial changes in how we build out homes and living areas will similarly be curious: will design change as a result of the current pandemic or, instead, will we see an active effort to not change or to ignore the events of the past (and coming) year?
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Russia, China, the USA and the Geopolitical and National Security Implications of Climate Change

Lustgarden, writing for the New York Times, has probably the best piece on the national security and geopolitical implications of climate change that I’ve recently come across. The assessment for the USA is not good:

… in the long term, agriculture presents perhaps the most significant illustration of how a warming world might erode America’s position. Right now the U.S. agricultural industry serves as a significant, if low-key, instrument of leverage in America’s own foreign affairs. The U.S. provides roughly a third of soy traded globally, nearly 40 percent of corn and 13 percent of wheat. By recent count, American staple crops are shipped to 174 countries, and democratic influence and power comes with them, all by design. And yet climate data analyzed for this project suggest that the U.S. farming industry is in danger. Crop yields from Texas north to Nebraska could fall by up to 90 percent by as soon as 2040 as the ideal growing region slips toward the Dakotas and the Canadian border. And unlike in Russia or Canada, that border hinders the U.S.’s ability to shift north along with the optimal conditions.

Now, the advantages faced by Canada might be eroded by a militant America, and those of Russia similarly threatened by a belligerent and desperate China (and desperate Southeast Asia more generally). Regardless, food and arable land are generally likely to determine which countries take the longest to most suffer from climate change. Though, in the end, it’s almost a forgone conclusion that we are all ultimately going to suffer horribly for the errors of our ways.